Social Initiative

Village-level awareness and behavioral change programs promoting hygiene and preventive health.
Training and mobilization of Village Water Health Committees (VWHCs), Village Water & Sanitation Committees (VWSCs), ASHAs, and ANMs.
Execution of mass communication campaigns through wall paintings, digital graffiti, street plays, and digital IEC content.
Development of clean water and sanitation education models integrating health and hygiene promotion.
Establishment of community monitoring systems for sustained hygiene practices.

Design and implementation of water conservation and safe drinking water campaigns.
Training rural citizens in Field Test Kit (FTK), Bacteriological Kit use and community water testing protocols.
Promotion of safe water practices, groundwater recharge, and local water source protection.
Execution of graffiti, digital reflector boWingss, and LED awareness campaigns for Rain Water Harvesting under JJM & SBM.
Strengthening community-led water governance for long-term sustainability.

Implementation of training, workshops, and orientation programs for officials, PRIs, and frontline workers.
Skill development initiatives aligned with scheme frameworks, fostering employability and rural entrepreneurship.
Promotion of digital learning, youth skilling, and livelihood awareness in rural areas.
Creation of training manuals, kits, and educational content in regional languages.
Capacity building for women and youth groups to enhance participation and leadership.

Facilitation of Self-Help Group (SHG) strengthening, leadership development, and micro-enterprise promotion.
Financial literacy, digital inclusion, and entrepreneurship training for rural women.
Implementation of village-level livelihood initiatives supporting local production and market access.
Promotion of women-led community awareness programs on health, nutrition, and environment.
Integration of skill development with social inclusion and economic independence.

Multi-channel Information, Education & Communication (IEC) programs using print, indoor, outdoor & digital media.
Execution of Nukkad Nataks, flash mobs, rural fairs, exhibitions, and school engagements for behavioral change.
Development of local content to amplify government missions and social messages..
Social media and digital outreach with region-specific storytelling and visual documentation.
Ensuring community ownership and participation at every stage of intervention.

Promotion of inclusive development frameworks that connect public programs with local needs.
Execution of awareness and engagement activities in partnership with local institutions.
Design of replicable rural transformation models adaptable across states and sectors.
Strengthening institutional capacity for sustained delivery and measurable outcomes.
Integrating innovation, technology, and behavior change for scalable social impact.

Empanelled with NSDC: Recognized by the Ministry for communication and awareness excellence..
Field-Proven Expertise: Active in all districts of Uttar Pradesh through JJM and SBM-led programs.
Comprehensive Capabilities: Design, installation, social mobilization, audio-visual production, event management, and digital media.
End-to-End Execution: From concept creation to on-ground implementation and impact documentation.
Scalable Framework: Models adaptable for expansion through Government and Development Partnerships.

WINGS’s Social Development Initiatives are built on three core pillars:

Participation — Engaging communities through inclusive dialogue.
Performance — Delivering measurable social outcomes through structured execution.
Partnerships — Collaborating with government, institutions, and stakeholders for shared impact.

Transforming Villages into Sustainable Communities