Wings Wings
Email

info@wing-iec.com

Phone Number

011-41730225



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About Us

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About Us

Established in 1998, WINGS (Welfare and Illustration of Needy Gramin Society) is a well-recognized not-for-profit organization committed to advancing social welfare, community development, and public awareness across India. With over two decades of hands-on experience at the grassroots level, WINGS has become a trusted implementation partner for various government and semi-government bodies, actively supporting key national flagship initiatives such as the Swachh Bharat Mission (Gramin), the Jal Jeevan Mission, and multiple CSR-backed programs.

Headquartered in Uttar Pradesh with a strong PAN-India presence, WINGS brings expertise in behaviour change communication, community mobilization, participatory outreach, training and capacity building, and behavioural change interventions. The organization also undertakes the supply of chemicals, medical and sanitation-related items, essential tools, and human resource management services for program execution.

What sets WINGS apart is its highly skilled team of field workers, technical experts, and program managers, all dedicated to promoting sustainable, community-centric development. Over the years, the organization has made a significant impact in critical areas such as clean water access, sanitation, hygiene promotion, health education, and rural empowerment. With a focus on innovation, accountability, and deep-rooted community engagement, WINGS continues to play a vital role in contributing to India’s developmental goals.

Wings

Chairman’s Message

At WINGS (Welfare and Illustration of Needy Gramin Society), we see every village as the foundation of India’s progress. Our vision is not just to deliver development, but to ensure it reaches, resonates, and sustains at the grassroots level.


Over the years, WINGS has evolved as a trusted implementation partner for flagship government programs, including the Jal Jeevan Mission (JJM) under the State Water and Sanitation Mission (SWSM) and the Swachh Bharat Mission (SBM) of the Panchayati Raj Department. Through these initiatives, we have built effective models of community-driven awareness, participatory governance, and behavioural change.


Our strength lies in our people-first approach — combining innovation, communication, and on-ground experience. From large-scale Media, IEC, and BCC campaigns to village-level training and capacity building, we ensure that every initiative creates measurable impact. This approach has helped us connect government vision with community action, spreading awareness on water, health, hygiene, and sanitation across the remotest corners of Uttar Pradesh and beyond.

As we continue to expand our reach from State to District, Block, Gram Panchayat, and Revenue Villages, our focus remains clear — to scale up social development initiatives that integrate orientation, awareness, and behavioural change across health, hygiene, education, skilling, and empowerment, bringing all under one holistic framework.


Our work is not just about running campaigns; it’s about creating informed and responsible communities that participate, lead, and sustain change. Through communication, behavioural transformation, and capacity-building efforts, we have demonstrated how awareness can truly transform lives at the village level..


With strong ground team and network partners, we are committed to building stronger, healthier, and self-reliant communities — ensuring that the story of rural India continues to be one of confidence, capacity, and change.


Chairman & Managing Director
WINGS (Welfare and Illustration of Needy Gramin Society)

Our Vision

WINGS envisions a just, empowered, and inclusive society where every individual—regardless of geography, gender, caste, or economic status—has the right and opportunity to live a healthy, dignified, and meaningful life.

We aspire to be a leading force in transforming rural India by promoting sustainable solutions to social challenges, advocating for equity and empowerment, and nurturing community leadership. Our long-term vision is to contribute to the realization of national and global development goals by becoming a trusted enabler of positive change—one village, one family, and one individual at a time.

Our Mission

At WINGS, our mission is to catalyse sustainable and inclusive development by empowering rural and underserved communities through targeted social welfare initiatives. We are committed to enhancing lives by increasing awareness, fostering behavioural change, and ensuring equitable access to essential services such as safe drinking water, sanitation, health, hygiene, education, and livelihood opportunities.

We aim to achieve this by implementing community-driven programs, strengthening institutional capacities, and delivering high-quality support services in collaboration with government bodies, civil society, and local stakeholders. Through participatory approaches and grassroots engagement, WINGS strives to build informed, resilient, and self-reliant communities that can drive their own development..

Work Experience

Since 2007, WINGS – Society for Social Welfare & Awareness has been actively involved in delivering impactful programs in collaboration with various government departments and local bodies. The organization has worked extensively with key stakeholders such as the Swachh Bharat Mission (Gramin), State Water & Sanitation Mission, Department of Panchayati Raj, Jal Nigam (Gramin), and District Water & Sanitation Committees (DWSCs). These associations have positioned WINGS as a reliable partner in promoting rural development, sanitation, hygiene, and clean water access.

Our core areas of work include the execution of a wide range of Information, Education & Communication (IEC) activities, such as awareness campaigns, street plays, wall paintings, audio-visual shows, and distribution of printed materials to promote behavioural change at the grassroots level. We have also organized numerous training programs tailored for field workers, school staff, ASHA workers, and PRI members, with a focus on WASH (Water, Sanitation & Hygiene) principles and community mobilization.

Additionally, WINGS has conducted several district and village-level workshops aimed at capacity building and interdepartmental coordination. We are deeply engaged in community-driven activities, ensuring active participation and ownership among local populations for the sustainability of development programs. Moreover, we have supported government training modules by providing training tool kits and conducting specialized FTK (Field Test Kit) training for water quality monitoring and safe drinking water practices at the household level.

Major Activities and Areas of Expertise

Media, IEC & BCC Campaigns

  • Designing and executing large-scale public awareness campaigns.
  • Development & Installation of hoardings, wall paintings, banners, LED displays, and digital media content.
  • Production of short films, jingles, and reels for social media engagement on platforms like YouTube, WhatsApp, and Facebook.

Jal Jeevan Mission (JJM) & SWSM Initiatives

  • Supply of Multi-Parameter Field Test Kits (FTKs), Bacteriological Kit and H₂S Vials across 75 districts in Uttar Pradesh.
  • Execution of IEC/BCC and capacity-building programs for water qualityand hygiene.
  • Organization of NukkadNataks, melas, wall writings, and school-based awareness sessions under “HarGharJal.”

Health, Hygiene & Sanitation

  • Promoting safe water and hygiene practices.
  • Conducting orientation programs for ASHAs, ANMs, VWSCs, VHSCs and other women’s groups.
  • Supply and Distribution oftraining kits (Plumber, Fitter, Mason, Electrical, Carpenter), IEC materials, and communication aids to encourage behavioral change.

Education, Skilling & Capacity Building

  • Organizing skill-building workshops for youth, women, and rural PRIs.
  • Supporting Self-Help Groups (SHGs) for entrepreneurship and livelihood development.
  • Building local capacities through technical and leadership training.

Media Outreach & Field Documentation(from Media Activities File)

  • Executing district, block& GP-level media events including LED vans, cultural fairs, and exhibitions.
  • Producing photo documentation, case stories, and field videos for transparency and impact reporting.
  • Conducting press interactions and managing digital dissemination of success stories.